Forget 12 Inches: Tiny Vinyl Releases Four-Inch Singles

Start-up Tiny Vinyl is producing four-inch singles that play on regular turntables at 33rpm.

But... why?

• In addition to the collectability factor, Tiny Vinyl flags the environmental benefits – the records are made from bio-attributed vinyl and use 15g of material per single, in contrast with the 140g needed for a 12-inch album.

How it works:

• Each side can hold one song up to four minutes in length.

• The company has partnered with Target, who will be stocking releases from the Rolling Stones, Doechii, Frank Sinatra, Lola Young, Gracie Abrams, Mötley Crüe and more.

• Britney Spears, Doja Cat, Black Sabbath and Bruno Mars will reportedly be releasing Tiny Vinyl singles soon.

• Each release retails for $14.99.

• Though only available in the US there are plans to expand into the UK.