Artist Growth Debuts First MCP Built for Music Business Operations

Artist Growth, the purpose-built operating platform for the music industry, has unveiled its proprietary MCP (Model Context Protocol) server, bringing AI-powered workflows to music business operations.

Context:

• Launched in 2012, Artist Growth centralizes key music business workflows including event and project management, artist profiles, EPKs and one-sheets, ticket-buy approvals and budgets, and more.

Why it matters:

• Artist Growth's MCP enables music teams to use AI tools like Claude, ChatGPT, Gemini/Antigravity and Copilot to complete operational tasks – including generating artist itineraries and project status reports, automating daily digest reports, and tracking artists’ events globally – in seconds instead of hours.

• Built on Artist Growth's music-specific data infrastructure, the MCP provides secure, role-based access to workflow data across events, projects, ticket requests, promotional campaigns and run-of-show documents, enabling AI to work within existing permissions and processes.

How it works:

• Artist Growth’s MCP connects customers’ preferred AI platforms with the data and team collaboration workflows already managed inside Artist Growth, allowing teams to work through AI without leaving their existing tools.

• The MCP is live and available in the ChatGPT app store.

• It can be configured as a customer connector for Claude, Gemini/Antigravity, and Copilot while marketplace submissions are under review.

What they said:

• Matt Urmy, Co-Founder and CEO of Artist Growth: “Today, when operators are pushed to accomplish more with less, leveraging LLMs is critical. This requires systems designed specifically for how this industry operates. AI doesn't fix poorly structured data; it amplifies it, and when it comes to sensitive artist data, security is everything. With the customization AG brings to data security and permissions, it’s amazing what you can do. I've literally watched our clients complete 45-minute tasks or retrieve information that used to take days to find in under 20 seconds. It’s incredible to see.”