Deezer Strikes AI Detection Tech Deal with Hungary’s EJI

France-headquartered streaming platform Deezer has licensed its AI Detection solution to Hungary's Bureau for the Protection of Performers’ Rights (Előadóművészi Jogvédő Iroda Egyesület, EJI).

Why it matters:

• EJI is now the first Hungarian collective management organization (CMO) capable of detecting the presence of generative AI in publicly available recordings.

• The organization does not pay royalties for recordings created with the help of generative AI.

• Until now, the practical application of this principle has been significantly hindered by the difficulty of identifying the presence of AI.

How it works:

• Deezer’s AI detection tool automatically recognizes and flags AI-generated recordings.

• Deezer recently announced it receives over 60,000 AI-assisted tracks daily, accounting for roughly 39% of its daily content delivery.

What they said:

• Pál Tomori, Director of EJI: “We are actively working on solutions that provide protection for artists in the competition against machines, and for this, filtering out recordings made by AI is necessary. However, this is not enough by itself, as the training of AI should only be permitted with the artists’ consent and compensation in the first place.”