Kobalt Has Entered Into A New Partnership With LAA Music
LAA Music clients have demonstrated great success on TikTok
Kobalt, the large-scale music publisher, has formed a strategic global partnership with Loyalty Above All (LAA) Music. LAA started as a sports agency, but expanded into music in 2025.
Background:
LAA clients have accrued over 4 billion streams and numerous gold and platinum certifications.
Many of these artists have found great success on TikTok and other social media platforms.
LAA artist Rambbo Beatz had a #2 single on the TikTok Viral Chart and will now join LAA as an A&R scout.
Other songs from LAA artists include “Brrrrrdadumdum” by Joe Moses, "Drugs Callin’" by Hurricane Wisdom, and “ABG” by Quando Rondo.
What they said:
Justin Goldman, LAA: “LAA Music’s mission is to identify up-and-coming artists, producers, and songwriters who are moving culture very early in their careers and giving them a platform from which to grow. We feel that Jeanette and her team at Kobalt are the right partners to make that happen.”
Zac Hiller, LAA: “We are ambitious about our desire to expand into new areas of the business, and industry-leading partners like Kobalt are essential as we chart our path forward. We’re excited to be working with Kobalt around the world.”
Jeannette Perez, President and Chief Commercial Officer of Kobalt: “Zac and Justin are dialed in to where the next generation of groundbreaking songwriters and artists are emerging. We are thrilled to be able to support their efforts around the world.”
👋 Disclosures & Transparency Block
This article was written with information sourced from Music Week.
We covered it because Kobalt is a major music company.
