
Chartmetric Reports “Noticeable Decline” in Artists Touring
Rising costs, poor ticket sales and strict visa rules are having an impact
Analytics company Chartmetric has released data showing a notable decrease in artists going on tour.
The Stats
Chartmetric defines a touring artist as one that performs at least 10 shows a year.
It surveyed 1000 'superstar' and 'mid-level' artists in 2022 and again in 2024.
For mid-level artists, the results showed a touring decrease over that two-year period of 7% from around 19% to 12%.
Superstar numbers went down from 44% to 36%.
What's to Blame
Chartmetric highlighted a number of causes, including rising production expenses, poor ticket sales and increasing visa costs.
In a separate piece, Music Business Worldwide suggests a "shrinking number of smaller venues" could also be a contributing factor, with artists playing less shows and skipping towns as a result.
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