Creative Artists Agency (CAA) continues to expand its Marketing and Brand Partnerships division with the appointments of Adrian Ayala and Ben de Ayora.
Adrian Ayala
Ayala has been added to Global Touring's Marketing team.
He was previously with CHIVALR, a music venue operator in Southern California, leading the marketing strategy for venues such as Catch One, El Cid and Don Quixote.
As per Pollstar he has also spearheaded promotions for Live Nation's North American tours including Bon Jovi, Ariana Grande and Coldplay.
He also negotiated brand partnerships with Tinder, 1-800-Flowers.com and Urban Outfitters.
Ben de Ayora
De Ayora has joined Global Touring's Brand Partnerships team.
His focus will be on electronic and dance artists.
He previously worked at AEG and recently founded boutique brand partnerships collective BRAND/PRIX.
Partnership Deals
CAA's Brand Partnerships group has made 360 deals in the past 12 months, earning more than $85 million for clients via artist-brand partnerships such as Lady Gaga x Mastercard and Kelsea Ballerini x SoFi.
