Independent Agency Growth refers to the expanding trend of independent music marketing agencies and artist services companies that support musicians outside major label systems. This theme encompasses the rise of specialized agencies helping independent artists with promotion, distribution, and career development¹. The sector has grown significantly as independent music captured 46.7% of the global market in 2024, generating $14.3 billion in revenue². These agencies provide personalized services, direct artist access, and innovative marketing strategies that compete with traditional major label services³.