Bon Iver and Pantone Create Official Color: fABLE Salmon
The color illustrated and defined the world around the musician’s 2025 album
Bon Iver, aka GRAMMY-winning artist Justin Vernon, has announced a new partnership with Pantone, the global color authority and provider of professional color language standards.
What it means:
Bon Iver and Pantone have created fABLE Salmon, the color that has illustrated and defined the world of Bon Iver’s 2025 album, SABLE, fABLE.
As per the media release, “the colloquial ‘salmon’ of SABLE, fABLE has now been officially inked and immortalized into the universal language of color.”
The salmon color matches the hue of the GRAMMY-nominated album’s cover art, and is reflected in the numerous global collaborations that ensued, such as SABLE, fABLE Smoked Salmon, notebooks, hoodies, beanies, drinkable spritzes and more.
What they said:
Justin Vernon, on the many salmon products and the color's ultimate manifestation in Pantone's fABLE Salmon: “We've never done anything like this. But every band, punk or pop, is in a commercial, capitalist space. Old punk bands were the best brand-builders of all time. Black Flag has the best logo ever. I was like, 'Let's lean into that.'"
Bon Iver, aka GRAMMY-winning artist Justin Vernon, has announced a new partnership with Pantone, the global color authority and provider of professional color language standards.
What it means:
Bon Iver and Pantone have created fABLE Salmon, the color that has illustrated and defined the world of Bon Iver’s 2025 album, SABLE, fABLE.
As per the media release, “the colloquial ‘salmon’ of SABLE, fABLE has now been officially inked and immortalized into the universal language of color.”
The salmon color matches the hue of the GRAMMY-nominated album’s cover art, and is reflected in the numerous global collaborations that ensued, such as SABLE, fABLE Smoked Salmon, notebooks, hoodies, beanies, drinkable spritzes and more.
What they said:
Justin Vernon, on the many salmon products and the color's ultimate manifestation in Pantone's fABLE Salmon: “We've never done anything like this. But every band, punk or pop, is in a commercial, capitalist space. Old punk bands were the best brand-builders of all time. Black Flag has the best logo ever. I was like, 'Let's lean into that.'"
Bon Iver, aka GRAMMY-winning artist Justin Vernon, has announced a new partnership with Pantone, the global color authority and provider of professional color language standards.
What it means:
Bon Iver and Pantone have created fABLE Salmon, the color that has illustrated and defined the world of Bon Iver’s 2025 album, SABLE, fABLE.
As per the media release, “the colloquial ‘salmon’ of SABLE, fABLE has now been officially inked and immortalized into the universal language of color.”
The salmon color matches the hue of the GRAMMY-nominated album’s cover art, and is reflected in the numerous global collaborations that ensued, such as SABLE, fABLE Smoked Salmon, notebooks, hoodies, beanies, drinkable spritzes and more.
What they said:
Justin Vernon, on the many salmon products and the color's ultimate manifestation in Pantone's fABLE Salmon: “We've never done anything like this. But every band, punk or pop, is in a commercial, capitalist space. Old punk bands were the best brand-builders of all time. Black Flag has the best logo ever. I was like, 'Let's lean into that.'"
Bon Iver
Justin Vernon
Pantone
Black Flag
Sable, Fable
Brand Music Partnerships
Cross-Sector Industry Collaboration
Expanding Artist IP Beyond Music
Unconventional Album Promotion
Unconventional Artist Merch
Codifying Artist Aesthetics
Album Rollout
Brand Partnerships
Merch Collabs
Artist Merchandising
Official Color Partnership
United States
👋 Disclosures & Transparency Block
This story was written with information from Pantone’s press release.
We covered it because it’s news of a notable collaboration in the music space.
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