Bon Iver and Pantone Create Official Color: fABLE Salmon

Bon Iver, aka GRAMMY-winning artist Justin Vernon, has announced a new partnership with Pantone, the global color authority and provider of professional color language standards.

What it means:

• Bon Iver and Pantone have created fABLE Salmon, the color that has illustrated and defined the world of Bon Iver’s 2025 album, SABLE, fABLE.

• As per the media release, “the colloquial ‘salmon’ of SABLE, fABLE has now been officially inked and immortalized into the universal language of color.”

• The salmon color matches the hue of the GRAMMY-nominated album’s cover art, and is reflected in the numerous global collaborations that ensued, such as SABLE, fABLE Smoked Salmon, notebooks, hoodies, beanies, drinkable spritzes and more.

What they said:

• Justin Vernon, on the many salmon products and the color's ultimate manifestation in Pantone's fABLE Salmon: “We've never done anything like this. But every band, punk or pop, is in a commercial, capitalist space. Old punk bands were the best brand-builders of all time. Black Flag has the best logo ever. I was like, 'Let's lean into that.'"