Yannick Bolloré’s Havas Launches Record Label, VOLYUM

France headquartered advertising and communications giant Havas has launched VOLYUM, a record label that aims to drive collaboration between emerging artists and global brands.

The structure:

• The label is run by Art of Sound, Havas’ sonic marketing agency.

• It’s led by Emmy Award-winning and Billboard chart-topping musician turned marketer, Damien Escobar.

• Virgin Music Group will provide distribution and label services.

• VOLYUM’s first releases will debut this fall, with select brand partners across industries.

Family ties:

• Havas’ CEO is Yannick Bolloré, whose family’s Bolloré Group is Universal Music Group’s largest single shareholder.

• Universal Music Group owns Virgin Music Group.

The offering:

• The communications company says that VOLYUM will bring the “vast resources” of Havas to help connect its artists with brands globally.

• It adds that VOLYUM offers brands a “smarter way to participate in culture, by collaborating on campaigns with the emerging talent as the creative driving force.”

• The press release notes that the launch comes “at a time when music is more central than ever to advertising, social storytelling, and platform-first campaigns.”

What they said:

• Yannick Bolloré, CEO of Havas: “As sound continues to shape culture and connection, VOLYUM marks an important evolution in how we help brands build deeper, more desirable relationships with people. Bringing these capabilities together in a strategic, integrated way has long been a shared ambition. By uniting the power of music, the cultural impact of emerging artists, and the strategic vision of Damien and the Art of Sound team, we are creating a new platform for brands to engage audiences, offering intentional and emotionally resonant audio music experiences.”