Universal Music Publishing Group Presents its New Brand Identity: ‘A World Ahead’
The core of this update focuses on celebrating songwriting as a “human act.”
Universal Music Publishing Group (UMPG), the publishing arm of Universal Music Group (UMG), has unveiled a new brand identity. The tagline on the website reads: “Universal Music Publishing Group exists to advance the collaborative, personal, imperfect, human act of creating songs.”
The look:
The core of the new brand is described as “Wherever songs go, We are a world ahead.”
The update is a complete overhaul with a new logo, website, font, colors, and more.
The front page of the website features superstar artists signed to UMPG, including Taylor Swift, Ariana Grande, and Kendrick Lamar.
The details:
The brand update also comes alongside a new video series entitled Publishing 101.
The videos will go over the complete music publishing business.
Topics will include A&R, sync licensing, royalties, and administration.
The series premieres on Tuesday, June 16, at 9 a.m. PT. New videos will be posted every Tuesday at the same time.
Find the videos on the UMPG website, Instagram, TikTok, and YouTube.
Creative agency GrandArmy developed the new look. The company previously worked with A24, NPR, Adidas, and other major brands.
What they said:
Jody Gerson, Chairman & CEO, UMPG: “Everything in music starts with a songwriter. Great songs transcend generations, geographies, and formats long after trends fade. Our new brand is about celebrating the enduring power of songwriting and giving it a clear voice, a lasting home, and a stronger future. It’s an open, evolving identity dedicated to songs, songwriters, and the people behind them; taking on new meaning wherever music goes.”
👋 Disclosures & Transparency Block
This article was written from a press release provided by UMPG.
We covered it because UMPG is part of UMG, one of the three major labels.
