TikTok is Testing Features to Monitor AI Content on User Feeds

TikTok is currently testing a new feature that will allow users to control how much AI-generated content they see on their user feeds. The video-sharing platform is also testing “invisible watermarking” technology that will be required for labelling realistic AI-generated content.

How it works:

• The AI filtering tool will be available through the current “manage topics” menu.

• Users will adjust a slider to increase or decrease the amount of AI content they see on their feeds.

• This is similar to the culture of “opt-in/opt-out” options for AI content. Those who are interested can see the full range of AI content. Those who would prefer not to see it can remove it.

• For the watermarking, TikTok has already labelled 1.3 billion AI videos.

• The platform will label AI tools it already offers creators and tap C2PA Content Credentials, a cross-industry technology that integrates specific metadata into content to signal AI was used.

What they said:

• TikTok: “Like those controls, the AIGC setting is intended to help people tailor the diverse range of content in their feed, rather than removing or replacing content in feeds entirely.”