TikTok Announces TikTok for Artists

TikTok has announced the global launch of TikTok for Artists, after trialing it in beta across a small group of artists in Australia, Indonesia, Japan, New Zealand and South Korea.

How it works:

• TikTok for Artists provides daily updated analytics dashboards containing data about the performance of an artist's music and posts on TikTok, as well as follower insights such as self-declared gender, age and language.

• It also offers step-by-step guides to TikTok's tools and features.

• The announcement brings with it the launch of the Pre-Release tool, giving artists the ability to promote their upcoming album on TikTok.

• It also allows fans to pre-save the album directly to their Spotify or Apple Music library.

The fine print:

• Users must have a certified TikTok Artist Account to access the platform.

• Artists can then grant access to their teams and labels.

What they said:

• Tracy Gardner, TikTok's Global Head of Music Business Development: "With the launch of TikTok for Artists, all tiers of artists will gain insights on TikTok that they can use to take their careers to a whole new level."

Looming issues:

• In January, former President Joe Biden signed legislation mandating that ByteDance, the Chinese parent company of TikTok, divest its US operations or face a nationwide ban.

• President Trump has extended the deadline twice. The current due date is June 19.