TikTok and iHeartMedia Announce New Multi-Platform Collaboration

iHeartMedia and TikTok have announced a multi-platform partnership that will bring TikTok creators to podcasting, broadcast and digital radio, and live events.

Podcasts:

• The collaboration will see the launch of the TikTok Podcast Network, featuring up to 25 podcasts hosted by TikTok creators.

• iHeartMedia will introduce new co-branded, state-of-the-art podcast studios with advanced audio and video infrastructure in Los Angeles, New York and Atlanta.

TikTok Radio:

• Will be available across broadcast radio stations nationwide and digitally on iHeartRadio.

• It will pair TikTok creators with experienced iHeartRadio personalities.

iHeartRadio Live Events:

• Brands will have the opportunity to work with the network of content creators at iHeart’s signature events such as iHeartRadio Jingle Ball.

What they said:

• Dan Page, Global Head of Media and Licensing Partnerships at TikTok: “At TikTok, empowering creativity and connecting communities are at the heart of everything we do. This partnership with iHeartMedia opens up exciting new opportunities for creators and brands to reach wider audiences, collaborate across platforms and extend their creativity beyond the TikTok platform. Together, we're amplifying the connection between artists, creators and our community through the shared power of cross platform storytelling.”