Sketch Music Partners with BMG in New Global Recordings Deal

BMG has announced a new global recordings partnership with digital-first, multi-genre record label Sketch Music. The union is part of the BMG Next initiative to empower artists and labels through integrated global resources, data-driven insights, and agile creative support.

The deal:

• BMG will provide global distribution and resources to “accelerate Sketch’s digital-first strategy and scale its reach across new markets,” as per the media release.

Internet-driven sound:

• Sketch Music claims to champion creators “shaping the future of culture.”

• Its roster has produced streaming hits such as Ogryzek’s “AURA,” “GLORY,” and “EMPIRE”; QMIIR’s “SEMPERO”; HUSSVRX’s “I LOVE YOU SO JUMPSTYLE”; and more.

What they said:

• Ian Rasmussen, Founder & CEO, Sketch Music: “I’m incredibly proud of what the Sketch team has built since launching the label in 2024. Our goal has always been to identify what’s breaking online and move fast, helping artists and records cut through culture with best-in-class digital marketing. BMG immediately understood that mission. Their global infrastructure and forward-thinking approach make them the ideal partner as we continue to scale our release strategy and expand Sketch’s reach worldwide.”

• Dan Gill, EVP, Recorded Music, BMG: “Sketch represents the cutting edge of what’s happening in music right now, a new generation of artists who are born online, move fast, and think globally. Partnering with Ian and the Sketch team aligns perfectly with BMG’s vision as a modern music company built around creativity, technology, and fairness. Together, we’re building the bridge between viral discovery and lasting artistry.”