Avex Music Taps The Orchard for Global Distribution

Avex Music Group (AMG), the global music arm of Japanese entertainment giant Avex Inc., has partnered with The Orchard for global distribution of all future releases.

Debut release:

• The first release under the new arrangement will be from We The Band, who also serve as Justin Bieber’s longtime backing group.

Backstory:

• Avex Inc. was founded in 1988 and employs over 1,500 people globally, generating $1B+ annually.

• AMG is headquartered in Tokyo and Los Angeles, and led by CEO Brandon Silverstein. It specializes in music publishing, recorded music, studio operations, catalog and company acquisitions, as well as artist management through S10 Entertainment.

What they said:

• Brandon Silverstein: “As we continue to expand Avex’s presence around the world, having a distribution partner that has a powerful global footprint is critical. Brad Navin and his team have built a best-in-class company with expertise in every area to help us grow our artists’ fanbases all around the world. We’re excited for Avex Music Group’s next chapter as we work alongside The Orchard to grow our business.”