Ticketmaster Will Now be Available in ChatGPT

Ticketmaster has announced its services will now be integrated into the popular chatbot, ChatGPT. The ticketing giant is following the suit of other providers, including SeatGeek and StubHub, both of which provide similar services on ChatGPT.

How it works:

• Users can engage with ChatGPT conversationally to find new events, asking questions about general parameters such as genre and date rather than doing direct searches.

• Purchases will be completed via Ticketmaster’s marketplace.

• The two companies are rolling out ads for events based on conversations users have with the chatbot.

• Ticketmaster: “Questions like ‘What concerts are near me?’ or ‘What events are happening this weekend?’ can be answered with relevant ads as they signal real-time intent in purchase consideration."

Background:

• Fans are more commonly turning to chatbots like ChatGPT, Google Gemini, and Microsoft Copilot to find events.

• ChatGPT attracts 900 million weekly users.

What they said:

• Ticketmaster: “The Ticketmaster app in ChatGPT ensures your events remain visible and accessible on AI platforms where fans are increasingly asking questions, exploring options, and making purchase decisions. By participating early, Ticketmaster ensures our clients remain connected to fans wherever live event discovery happens next.”