Ticketmaster to Implement Major Operational Changes in Response to FTC Lawsuit

In a letter to two US Senators, Ticketmaster has outlined significant changes in its policies stemming from the Federal Trade Commission (FTC) lawsuit filed against the company last month.

New policies:

• Ticketmaster will no longer allow fans or brokers to operate multiple accounts. This include professional resellers.

• Every account will need to verified. Resale accounts will need to provide a taxpayer ID such as social security number. 

• The company will use AI to help remove fake accounts and assist with verifying identities.

• Ticketmaster will provide artists with tools to implement “post-onsale ticket sweeps” that can halt bot purchases.

• Ticketmaster will also close TradeDesk, its inventory management platform for sellers.

• Regulators have claimed TradeDesk encourages ticket harvesting. 

• While Ticketmaster’s letter suggests that users will move on to similar platforms, the company is shutting down TradeDesk to demonstrate its intention for reform.