Believe Partners with Suno in AI Music Deal

Paris-headquartered artist development company Believe has entered a strategic partnership with AI-music platform Suno in a deal that covers “participating repertoire” from Believe and its digital music distribution arm, TuneCore.

Why it matters:

• The deal signals a reversal of Believe’s April 2026 edict that it would block the distribution of tracks created using Suno’s then-current models.

• In its statement, the company highlights “the progress achieved in recent months for artists” as the reason for the change.

• The deal adds to Suno’s growing list of partnerships with the music industry, despite the AI-music company continuing to face copyright litigation.

Details of the deal:

• Music from participating Believe and TuneCore artists and labels will be included in the new music models that Suno is launching in partnership with the music industry.

• Artists and labels can choose to opt in to new, licensed music products that the companies will create together.

• Those who participate will be compensated for their music, with the press release adding that “their rights will be protected.”

• It adds that they will also “benefit from Suno’s training protections and recently announced transparency tools and download limits.”

• All tracks created by artists “using Suno’s new industry partner model” will be eligible for distribution through Believe and TuneCore.

What they said:

• Denis Ladegaillerie, Founder and CEO of Believe: “For 20 years, we have been helping artists and labels reach their full potential, and increasingly that means working with new technology like AI, while ensuring that responsible innovation translates into greater opportunities and value-generation for artists. The partnership we worked on with Suno for Believe and TuneCore unlocks powerful tools for all artists and labels. It now gives them a meaningful choice over how they can participate, protect their rights and enables them to share the value created by innovative responsible AI technologies.”

• Mikey Shulman, CEO of Suno: “This partnership will significantly expand opportunities for independent artists, giving them access to creative tools, new paths to distribute their music through Believe and TuneCore, and more exposure. We’ve been laying the foundation for the next generation of Suno, strengthening our safeguards, expanding our industry partnerships, and learning from artists testing our upcoming music models. We’re thrilled to work with Believe on innovative product experiences that will give their artists new ways to earn and build even deeper connections with their fans.”