Ticketmaster Strikes New Partnership with Seated

Ticketmaster has partnered with Seated, in a deal that Pollstar says is designed to “turn artists’ waitlists into a channel for ticket distribution.”

What it means:

• Seated powers artists’ official waitlists, enabling artists to identify and connect with fans, as well as capture ticket demand, especially during presales.

• Via the integration, Ticketmaster can fulfill tickets directly to these waitlisted fans should additional inventory be released.

• The integration is available in the US and Canada.

What they said:

• David Marcus, Ticketmaster EVP of Music: “This is a natural extension of how artists are already using Seated to connect with fans. Through the Ticketmaster integration, promoters with late ticket releases can leverage Seated’s identity signals to get those tickets directly to fans, not scalpers. Seated has built a powerful way to understand fan demand through its waitlist, and by pairing that with Ticketmaster’s distribution, we’re enabling a more direct, identity-based path to get tickets into the hands of fans.”