SZA Joins Vans as Artistic Director
The Grammy-winning artist has entered into a multi-year deal
Grammy-winning artist SZA has partnered with Vans in a multi-year creative partnership.
The details:
As Vans’ Artistic Director, SZA will work closely with the company to reimagine upcoming campaigns and co-create exclusive product collections.
The debut campaign spotlights one of SZA’s favorite footwear styles, the Knu Skool in Black/White.
It is, says Vans, “a dreamy ode to expressing vulnerability through self-reflection, art and style.”
The campaign was photographed by Sophie Jones and styled by Alejandra Hernandez.
What they said:
SZA: “As Artistic Director, my mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points. I’ve learned that bravery and curiosity are the cures for uncertainty, it’s a lifestyle and Vans champions that spirit. They stand where I stand, and I’m honored to invite a whole bunch of people to stand Off the Wall with us.”
Grammy-winning artist SZA has partnered with Vans in a multi-year creative partnership.
The details:
As Vans’ Artistic Director, SZA will work closely with the company to reimagine upcoming campaigns and co-create exclusive product collections.
The debut campaign spotlights one of SZA’s favorite footwear styles, the Knu Skool in Black/White.
It is, says Vans, “a dreamy ode to expressing vulnerability through self-reflection, art and style.”
The campaign was photographed by Sophie Jones and styled by Alejandra Hernandez.
What they said:
SZA: “As Artistic Director, my mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points. I’ve learned that bravery and curiosity are the cures for uncertainty, it’s a lifestyle and Vans champions that spirit. They stand where I stand, and I’m honored to invite a whole bunch of people to stand Off the Wall with us.”
Grammy-winning artist SZA has partnered with Vans in a multi-year creative partnership.
The details:
As Vans’ Artistic Director, SZA will work closely with the company to reimagine upcoming campaigns and co-create exclusive product collections.
The debut campaign spotlights one of SZA’s favorite footwear styles, the Knu Skool in Black/White.
It is, says Vans, “a dreamy ode to expressing vulnerability through self-reflection, art and style.”
The campaign was photographed by Sophie Jones and styled by Alejandra Hernandez.
What they said:
SZA: “As Artistic Director, my mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points. I’ve learned that bravery and curiosity are the cures for uncertainty, it’s a lifestyle and Vans champions that spirit. They stand where I stand, and I’m honored to invite a whole bunch of people to stand Off the Wall with us.”
👋 Disclosures & Transparency Block
- This story was written with information sourced from Vans’ press release.
- We covered it because it’s a collaboration between a major brand and artist.
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