Music marketing automation platform Symphony has made significant upgrades to its AI assistant, Maestro.
The assistant:
Maestro is an AI assistant built specifically for music marketing. It’s trained on hundreds of thousands of campaigns run by Symphony’s 100k+ users.
It was developed in response to the gap the Los Angeles headquartered Symphony saw between self-managed artists and their knowledge of how to market their music.
The upgrades:
As per Symphony’s statement, Maestro has been boosted from a “helpful companion” into a “full service marketing agency”; an “AI engine uniting strategy, assets and execution in one place.”
It can write ad copy, generate still and video assets for ad campaigns, map out hypothetical promo moves, or draft an entire release strategy, all in response to artist questions.
It can plot strategies for budgets of all sizes.
Groover partnership:
Symphony has also partnered with Paris-headquartered music promotion platform Groover.
Groover connects artists with 3,000+ curators and tastemakers, enabling them to send their music directly to a selection of blogs, radios, playlist curators, record labels and industry pros.
What they said:
Dorian Perron, Co-Founder, Groover: “Our curator community on Groover and SymphonyOS’s data and AI-powered tools let anyone figure out how to gain traction and then follow through, even if they’ve never run a marketing or promotion campaign before.”
