Symphony Brings Upgrades to its AI-Powered Music Marketing Assistant

Music marketing automation platform Symphony has made significant upgrades to its AI assistant, Maestro.

The assistant:

• Maestro is an AI assistant built specifically for music marketing. It’s trained on hundreds of thousands of campaigns run by Symphony’s 100k+ users.

• It was developed in response to the gap the Los Angeles headquartered Symphony saw between self-managed artists and their knowledge of how to market their music.

The upgrades:

• As per Symphony’s statement, Maestro has been boosted from a “helpful companion” into a “full service marketing agency”; an “AI engine uniting strategy, assets and execution in one place.”

• It can write ad copy, generate still and video assets for ad campaigns, map out hypothetical promo moves, or draft an entire release strategy, all in response to artist questions.

• It can plot strategies for budgets of all sizes.

Groover partnership:

• Symphony has also partnered with Paris-headquartered music promotion platform Groover.

• Groover connects artists with 3,000+ curators and tastemakers, enabling them to send their music directly to a selection of blogs, radios, playlist curators, record labels and industry pros.

What they said:

• Dorian Perron, Co-Founder, Groover: “Our curator community on Groover and SymphonyOS’s data and AI-powered tools let anyone figure out how to gain traction and then follow through, even if they’ve never run a marketing or promotion campaign before.”