Spotify Exec Joins $1.73M Round For Music Ad Tech Firm BFM
The investment will fuel expansion for its fan-data-driven marketing platform.
Base For Music (BFM) has announced a $1.73 million funding raise.
The platform:
BFM uses data generated from fan engagement to measure the success of advertising campaigns.
The data it collects includes streaming evolution, interests, favorite artists and demographics.
It then cross references that data with advertising campaigns to measure their ROI.
As per Digital Music News, BFM has the ability to analyze the impact of its tools on Spotify’s algorithm and thus influence an artist’s amplification.
It has been used by independent artists and labels in France such as Cerrone (Because Music), Dabeull (Roche Musique) and distributors such as IDOL.
The investment
European music tech investment fund LeanSquare, Spotify’s European Director of Sales Tristan Toulemonde, and Teads co-founder Gilles Moncabeig are among those who invested €1.5 million ($1.73 million) in the company.
As per Digital Music News, the funds will enable BFM to enter new markets, accelerate its commercial expansion and “equip more industry players with a fan-centered marketing approach.”
What they said:
BFM CEO Maxence Bazin: “Digital marketing is essential in today’s market landscape, but it remains a black box in terms of ROI. With our data-driven technology, we’re moving it into a new era, allowing industry professionals to steer their growth through the fan-artist relationship.”
Base For Music (BFM) has announced a $1.73 million funding raise.
The platform:
BFM uses data generated from fan engagement to measure the success of advertising campaigns.
The data it collects includes streaming evolution, interests, favorite artists and demographics.
It then cross references that data with advertising campaigns to measure their ROI.
As per Digital Music News, BFM has the ability to analyze the impact of its tools on Spotify’s algorithm and thus influence an artist’s amplification.
It has been used by independent artists and labels in France such as Cerrone (Because Music), Dabeull (Roche Musique) and distributors such as IDOL.
The investment
European music tech investment fund LeanSquare, Spotify’s European Director of Sales Tristan Toulemonde, and Teads co-founder Gilles Moncabeig are among those who invested €1.5 million ($1.73 million) in the company.
As per Digital Music News, the funds will enable BFM to enter new markets, accelerate its commercial expansion and “equip more industry players with a fan-centered marketing approach.”
What they said:
BFM CEO Maxence Bazin: “Digital marketing is essential in today’s market landscape, but it remains a black box in terms of ROI. With our data-driven technology, we’re moving it into a new era, allowing industry professionals to steer their growth through the fan-artist relationship.”
Base For Music (BFM) has announced a $1.73 million funding raise.
The platform:
BFM uses data generated from fan engagement to measure the success of advertising campaigns.
The data it collects includes streaming evolution, interests, favorite artists and demographics.
It then cross references that data with advertising campaigns to measure their ROI.
As per Digital Music News, BFM has the ability to analyze the impact of its tools on Spotify’s algorithm and thus influence an artist’s amplification.
It has been used by independent artists and labels in France such as Cerrone (Because Music), Dabeull (Roche Musique) and distributors such as IDOL.
The investment
European music tech investment fund LeanSquare, Spotify’s European Director of Sales Tristan Toulemonde, and Teads co-founder Gilles Moncabeig are among those who invested €1.5 million ($1.73 million) in the company.
As per Digital Music News, the funds will enable BFM to enter new markets, accelerate its commercial expansion and “equip more industry players with a fan-centered marketing approach.”
What they said:
BFM CEO Maxence Bazin: “Digital marketing is essential in today’s market landscape, but it remains a black box in terms of ROI. With our data-driven technology, we’re moving it into a new era, allowing industry professionals to steer their growth through the fan-artist relationship.”
👋 Disclosures & Transparency Block
- This story was written with information sourced from Digital Music News.
- We covered it because it relates to the funding of a music-focused tech startup.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles
Business & Finance
Oct 28, 2025
1 min read
Randy Rogers, Elic Goicoechea Launch Dreamer Management
The Austin based artist management firm will champion Texas artists
Business & Finance
Oct 27, 2025
1 min read
Spotify Hikes Premium Subscription Prices in the UK and Switzerland
There are predictions that a US increase is coming soon as well
Business & Finance
Oct 27, 2025
1 min read
Open Door Management Evolves Into Immortal Music Group
The rebranding coincides with the signing of several new artists
Randy Rogers, Elic Goicoechea Launch Dreamer Management
The Austin based artist management firm will champion Texas artists
Rod Yates
Business
Oct 28, 2025
Spotify Hikes Premium Subscription Prices in the UK and Switzerland
There are predictions that a US increase is coming soon as well
Harry Levin
Business
Oct 27, 2025
Open Door Management Evolves Into Immortal Music Group
The rebranding coincides with the signing of several new artists
Rod Yates
Business
Oct 27, 2025
UAE CMO Music Nation Kicks Off Official Operations
It will administer public performance and mechanical rights across the UAE
Rod Yates
Business
Oct 27, 2025
Artist House Music and Studio Hub Launches in New York
The collaborative space seeks to foster a community of producers, songwriters and more
Rod Yates
Business
Oct 24, 2025
YouTube’s Annual Music Industry Payout Hits $8 Billion
The figure has increased by $2 billion since 2022
Rod Yates
Business
Oct 24, 2025
