Frontiers Label Group Launches Invite-Only Artist Platform NOIUS

Frontiers Label Group (FLG) has launched NOIUS, a new invite-only artist partnership platform for rock, metal and alternative artists.

The details:

• NOIUS was created for established artists seeking greater flexibility and independence without sacrificing the resources and reach of a global partner.

• It’s built on the belief that artists should be able to maintain ownership, creative control and flexibility, while benefiting from investment and a fully resourced international team.

• Frontiers works alongside each artist and their management to build the business around their music, drawing on FLG’s global capabilities across marketing, PR, physical and digital distribution, direct-to-consumer, international coordination, and campaign strategy.

• The platform reflects Frontiers’ next stage of development as the company celebrates its 30th anniversary.

Debut signing:

• NOIUS’ first artist partnership is with multi-platinum US band X Ambassadors, who will release through the company’s modern rock and alternative imprint, FLG Records.

• X Ambassadors will release their first single under the new deal, “Y.O.T.H.” (Year Of The Horse), on October 30.

What they said:

• Serafino Perugino, President & CEO of Frontiers Label Group: “NOIUS comes from a very simple idea: great artists should not have to choose between self releasing and having a serious global partner behind them. The music business has changed enormously, and I believe the relationship between artists and labels has to evolve with it. With NOIUS, we want to build partnerships around the artist – giving them flexibility, creative freedom and transparency, while bringing the investment, infrastructure, marketing expertise and global reach of Frontiers Label Group.”