Santos Bravos
HYBE Americas Launches Latin Pop Label TRU Records
HYBE’s first in-house curated Latin group, Santos Bravos, is the debut signing
HYBE Americas has launched its new Latin Pop label, TRU Records. Alejandro Mejía will lead the venture, with Latin boy band Santos Bravos as the first signing.
Background:
HYBE Americas developed Santos Bravos similar to its K-pop boy bands like BTS and SEVENTEEN.
TRU Records will use HYBE’s existing global infrastructure to elevate Santos Bravos and future signings.
What they said:
Mejía: “The launch of TRU Records represents a unique opportunity to champion Latin American talent and bring it to new audiences around the world. Starting this new chapter with SANTOS BRAVOS and with the support of HYBE AMERICAS allows us to build careers with international reach while staying true to our Latin identity and the stories we tell. I’m excited for what’s ahead and for the opportunity to help build a label with a truly international vision.”
👋 Disclosures & Transparency Block
This article was written with information sourced from Billboard.
We covered it because HYBE is a global music company, and LATAM is a fast-growing region.
