Primary Wave Signs Catalog and NIL Deal with Intocable
The Norteño-Tejano group have sold more than four million albums
Primary Wave Music has partnered with legendary Mexican music group Intocable.
The details:
The deal includes the GRAMMY-winning band’s catalog of music, including Number One singles “Fuerte No Soy,” “Mi Gusta Mi Vida,” “Sueña,” “Te Amo (Para Siempre),” “Si Me Duele, Que Duela,” and “Un Poquito Tuyo.”
It also covers name, image, and likeness rights.
Via the partnership the band will have access to Primary Wave’s marketing team and publishing infrastructure, which includes digital strategy, licensing, sync opportunities, and film & TV production.
Why it matters:
Intocable are one of the most influential bands in Tejano and Norteño music.
Since forming in Zapata, Texas, in the early 1990s, they’ve sold more than four million albums, sold-out arenas throughout the Americas, and had 15 Number One albums on Billboard’s Regional Mexican Albums chart.
They’ve received two GRAMMY Awards, three Latin GRAMMY Awards, and two Billboard Regional Mexican Awards.
What they said:
Ricky Muñoz, vocals & accordion: “We’re excited to partner with Primary Wave and begin this new chapter together. Their vision, passion for music, and commitment to preserving artistic legacy make them the perfect team to help us continue expanding the reach of Intocable’s music for generations to come.”
👋 Disclosures & Transparency Block
This story was written with information from Primary Wave’s press release.
We covered it because it’s news of a new catalog and NIL deal.
