O2 Expands Venue Portfolio with Odyssey Deal in Belfast

British telecommunications company O2 has signed a long-term partnership with The Odyssey Trust, becoming the official naming rights partner for Belfast’s Odyssey complex.

What it means:

• From July 1, 2026, the 11,200-capacity SSE Arena will be rebranded The O2 Belfast.

• It will join O2’s portfolio of 21 venues across 14 UK cities, which includes The O2 in London, O2 Academy Brixton, O2 Shepherd’s Bush Empire and more.

• O2 will also become the title sponsor of the Belfast Giants, the ice hockey team that calls the venue home.

Benefits:

• O2 customers will get early access to tickets for gigs and events at The O2 Belfast through its Priority Tickets platform.

• O2 and Virgin Media Broadband customers will be able to use the O2 Blueroom, a soon-to-be-opened exclusive VIP bar area.

What they said:

• Gareth Griffiths, Director, Partnerships and Sponsorship at Virgin Media O2: “Live music and entertainment is in O2’s DNA and we couldn’t be more excited to have a new home in Northern Ireland. With The Odyssey Trust, we look forward to connecting visitors, enhancing the live experience and leveraging the power of O2’s network and benefits of Priority for our customers, at the largest arena in Northern Ireland. We can’t wait to welcome you to The O2 Belfast in July.”