ROSTR and Hive Enter 360 Partnership Spanning Data, Media and Events

The ROSTR Group and Hive have entered a 360 partnership spanning data, media and events, making the live event marketing platform ROSTR’s exclusive CRM partner.

Why it matters:

• For over a decade, Hive’s marketing CRM has helped venues, promoters, and festivals sell tickets.

• The partnership with ROSTR marks its first step in bringing its marketing engine, data, reach, and fan relationships to artists.

• As the exclusive presenting partner of Hottest Signings – ROSTR’s most artist-forward content series – Hive is offering early access to its AI-powered marketing automation platform for touring artists. Sign up for early access here.

• The deal is ROSTR’s second 360 arrangement, following its partnership with experiential and VIP company Please & Thank You, which was announced in May.

The deal:

• As part of the annual agreement, Hive will carry exclusive branding across ROSTR’s flagship industry series Hottest Signings and Fresh Ink, as well as email, social, the ROSTR newsfeed, and New Industry Focus.

• The platform gives music industry professionals the tools to manage fan and ticketing data, Meta ad campaigns, and to use AI for sending emails and SMS.

• Hive will get access to custom ROSTR data feeds scoped to its sales and business development priorities, with each delivering curated industry intelligence built around how Hive’s team prospects and grows.

• ROSTR and Hive will co-host an annual industry event, timed to a key moment in the live business calendar.

What they said:

• Mark Williamson, Co-Founder & CEO, The ROSTR Group: “ROSTR was founded because we believe that better technology and data could help create a more connected music industry and help professionals do their job. Hive built their business on the same idea, applied to connecting artists and fans. This partnership will help more professionals discover the tools Hive has built, and help both companies serve the industry we're part of.”

• Ian Roberts, CEO & Co-Founder, Hive: “Great marketing happens on top of real data, not guesswork, and that's been true for Hive since day one. Bringing the same tools and rigor that have been selling out rooms for years, to the artist teams who are leveraging ROSTR, is something we're proud to launch.”