Music Remix App Hook Announces Integration with SoundCloud

Hook, the music app that enables fans to easily create authorized remixes and share them on social media, has launched a strategic integration with SoundCloud. The initiative kicks off with a competition to remix songs from Lil Wayne’s Tha Carter VI.

The challenge:

• The remix challenge is taking place on both SoundCloud and Hook.

• Hook users can create their own remixes of one of three featured tracks from Tha Carter VI: “Hip-Hop” (feat. BigXthaPlug, Jay Jones), “Sharks” (feat. Jelly Roll, Big Sean) and “Banned from NO.”

• Fans listening on SoundCloud can customize the featured songs via the Artist Storefront on each track page for web and mobile, which will take them to Hook.

• They can then share their remixes to SoundCloud directly from Hook to take part in the challenge and a chance to win prizes such as concert tickets and signed vinyl.

Sharing remixes:

• While Hook users can already share their short-form remixes to platforms like TikTok and Instagram Reels, they can now share their sub-60-second remixes of licensed songs to SoundCloud.

• DJs and tastemakers can discover fan-made remixes on Hook and export them to their own SoundCloud page.

• They can then use SoundCloud’s integrations with Serato, Algoriddim, Denon DJ, Numark and other DJ software and hardware to mix the remixes into their live sets.

• Every remix created on Hook is rights-cleared and trackable.

What they said:

• Gaurav Sharma, Hook Founder and CEO: “Fans aren’t just listening to or reacting to music anymore; they are helping to shape it. For many years now, SoundCloud has played a key role in helping to transform and catalyze music trends around the world. This partnership builds a bridge between creation and culture, enabling fans to go from ‘listener’ to ‘remixer’ to ‘music tastemaker’ in seconds.”