Lost Highway Announces New Hires

Nashville-headquartered record company Lost Highway has announced Casey Thomas as Vice President of Marketing, and Vincent Masino as Manager, Audience Development and Content Strategy.

The new hires:

• Thomas’ prior role was VP of Marketing and Commercial Partnerships with Monument Records, where she spent seven years.

• She previously worked in the development department of the Country Music Hall of Fame.

• Masino joins Lost Highway from Universal Music Group Nashville, where he spent two years as a digital content specialist.

• He began his career freelancing for labels and in artist management.

• Thomas and Masino will be based in Lost Highway’s Nashville offices.

The return of Lost Highway:

• Lost Highway was founded in 2000 and absorbed into Mercury Nashville in 2012 following the retirement of founder Luke Lewis.

• It was reactivated earlier this year, led by Robert Knotts (formerly Senior VP, Artist and Label Services at Thirty Tigers) and Jake Gear (previously VP A&R at UMG Nashville).

• It resides under the Interscope Geffen A&M umbrella.

What they said:

• Robert Knotts, Co-Head of Lost Highway: “Casey has built a reputation in Nashville as an innovative music marketer with a deep understanding of artistic vision and how to effectively bring that vision to life. Similarly, Vinny has a unique skillset in connecting an artist’s vision with a receptive audience across an ever-changing digital landscape. Together they will play an integral role in serving Lost Highway’s longstanding vision as a springboard for music’s most important and culture defining artists.”