Licensing Marketplace Catalog Launches With 30,000 Sync-Ready Tracks

Music supervision company Too Young has launched sync-licensing marketplace Catalog.

Why it matters:

• Early supporters of the platform include Beggars Group, Domino, Ninja Tune, Warp, Partisan Records and Erased Tapes.

• It was created by Frederic Schindler, AIM’s Music Supervisor of the Year 2025.

• The platform boasts 30,000 sync-ready tracks from over 1,800 artists.

• Artists signed up to the platform include Kurt Vile, Yves Tumor, Ela Minus, Marie Davidson, and Ólafur Arnalds.

How it works:

• Creatives can set sync offers via Catalog’s Sync Smart Pricing technology, which analyzes artist data and song history to calculate market-rate fees, enabling faster approvals and reduced paperwork.

• The platform autogenerates a final license once terms have been agreed.

• Creatives can search for tracks using a variety of filters to narrow down options, or by using the human-led “editorial search” mode.

The goal:

• To reduce the number of royalty-free stock music sync placements and redirect that money back to independent artists.

What they said:

• Frederic Schindler (to Billboard UK): “Catalog is the result of a deep collaboration with the most forward-thinking rights holders in the industry. This is what happens when artists, labels, publishers, managers, and supervisors come together to address a problem. We’re not ‘disrupting’ them; we’re building this new era together.”