KLAY Vision Secures AI Licensing Agreements with All Three Majors

Los Angeles-based music technology company KLAY Vision Inc. has closed separate AI licensing agreements with all three major music companies. The agreements include Universal Music Group, Universal Music Publishing Group, Sony Music Entertainment, Sony Music Publishing, Warner Music Group and Warner Chappell Music.

Why it matters:

• As per KLAY’s media release, the agreements “establish terms on which KLAY will help further evolve music experiences for fans, leveraging the potential of AI, while fully respecting the rights of artists, songwriters, and rightsholders.”

• The company claims its platform will reimagine “listening with immersive, interactive tools powered by KLAY’s Large Music Model, trained entirely on licensed music.”

• The company says it’s been working with key parties in the music industry to build an innovative and comprehensive licensing framework for an AI-driven music experience.

• It’s currently expanding its efforts to include all indie labels, artists, publishers and songwriters in this framework, creating a scalable foundation for the industry.

• The platform will launch “in the coming months.”

The leadership:

• KLAY’s leadership team includes:

• Ary Attie (Founder & CEO; musician)

• Thomas Hesse (Co-Founder & Chief Content and Commercial Officer; former President, Global Digital Business & US Sales & Distribution, Sony Music Entertainment),

• Björn Winckler (Chief AI Officer; former leader of Google DeepMind’s music initiatives)

• Brian Whitman (Chief Technology Officer; former Principal Scientist at Spotify and Founder of The Echo Nest)

What they said:

• Ary Attie, Founder & CEO, KLAY: “Technology is shaped by the people behind it and the people who use it. At KLAY, from the beginning, we set out to earn the trust of the artists and songwriters whose work makes all of this possible. We will continue to operate with those values, bringing together a growing community to reimagine how music can be shared, enjoyed, and valued. Our goal is simple: to help people experience more of the music they love, in ways that were never possible before – while helping create new value for artists and songwriters. Music is human at its core. Its future must be too.”