HYBE Offloads Its Stake in K-Pop Rival SM Entertainment

Sells to Tencent Music for nearly $180 million


South Korea's HYBE has sold its 9.38% stake in K-pop firm SM Entertainment to Tencent Music Entertainment (TME). The deal is said to be worth $177 million at current exchange rates.


The Main Players

  • SM Entertainment is home to some of K-pop's most prominent artists such as Super Junior, EXO, Girls' Generation, Red Velvet, aespa, NCT and RIIZE.

  • Tencent Music is China's largest owner of music streaming services, operating platforms such as QQ Music, Kugou Music, Kuwo Music and WeSing.

  • TME is buying 2.21 million shares at 110,000 South Korean won (roughly $80) each.

  • As per Variety, the deal is set to close on May 30.

  • SM Entertainment plans to "work more closely with Tencent Music" following the sale, as per South Korean news agency Yonhap.

Improving Relations

  • As per Music Business Worldwide (MBW), Tencent Music's investment in SM coincides with reports China will soon be lifting its ban on South Korean cultural and entertainment content imports.

  • The ban stretches back to 2017 and was in retaliation to the deployment of a U.S. missile system in South Korea.

  • When lifted, it could pave the way for more K-pop ticket, album and merch sales in China, where K-pop acts have been unofficially banned from performing.


South Korea's HYBE has sold its 9.38% stake in K-pop firm SM Entertainment to Tencent Music Entertainment (TME). The deal is said to be worth $177 million at current exchange rates.


The Main Players

  • SM Entertainment is home to some of K-pop's most prominent artists such as Super Junior, EXO, Girls' Generation, Red Velvet, aespa, NCT and RIIZE.

  • Tencent Music is China's largest owner of music streaming services, operating platforms such as QQ Music, Kugou Music, Kuwo Music and WeSing.

  • TME is buying 2.21 million shares at 110,000 South Korean won (roughly $80) each.

  • As per Variety, the deal is set to close on May 30.

  • SM Entertainment plans to "work more closely with Tencent Music" following the sale, as per South Korean news agency Yonhap.

Improving Relations

  • As per Music Business Worldwide (MBW), Tencent Music's investment in SM coincides with reports China will soon be lifting its ban on South Korean cultural and entertainment content imports.

  • The ban stretches back to 2017 and was in retaliation to the deployment of a U.S. missile system in South Korea.

  • When lifted, it could pave the way for more K-pop ticket, album and merch sales in China, where K-pop acts have been unofficially banned from performing.


South Korea's HYBE has sold its 9.38% stake in K-pop firm SM Entertainment to Tencent Music Entertainment (TME). The deal is said to be worth $177 million at current exchange rates.


The Main Players

  • SM Entertainment is home to some of K-pop's most prominent artists such as Super Junior, EXO, Girls' Generation, Red Velvet, aespa, NCT and RIIZE.

  • Tencent Music is China's largest owner of music streaming services, operating platforms such as QQ Music, Kugou Music, Kuwo Music and WeSing.

  • TME is buying 2.21 million shares at 110,000 South Korean won (roughly $80) each.

  • As per Variety, the deal is set to close on May 30.

  • SM Entertainment plans to "work more closely with Tencent Music" following the sale, as per South Korean news agency Yonhap.

Improving Relations

  • As per Music Business Worldwide (MBW), Tencent Music's investment in SM coincides with reports China will soon be lifting its ban on South Korean cultural and entertainment content imports.

  • The ban stretches back to 2017 and was in retaliation to the deployment of a U.S. missile system in South Korea.

  • When lifted, it could pave the way for more K-pop ticket, album and merch sales in China, where K-pop acts have been unofficially banned from performing.

👋 Disclosures & Transparency Block

This article was selected by the author based on their judgement that it would be interesting to readers.

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