Echora Launches Live Reference AI Attribution Platform for Creatives

Tech startup Echora has launched, promising creators who opt in to have their work referenced by Generative AI platforms accurate attribution and payment.

The topline:

• The platform allows rightsholders and artists to claim their work and set parameters and pricing for their art.

• It also contains an API that lets AI models pull up-to-date references.

• Echora has partnered with Muso.AI to ensure its system uses verified music credits for its audio and lyrics.

• It promises precise output attribution uniquely calculated for each AI-generated work, down to the note and pixel level.

How it works:

• Users register their works via logging in through Muso.Ai or social platforms such as Instagram and TikTok, and claiming their catalog.

• Echora lets artists check their assets and invite their collaborators, labels, publishers, and managers to join.

• In addition to providing licensed data, Echora also claims to give rightsholders granular control over how their data is used for AI purposes, offering the ability to filter for social topics or specific contexts with which they don’t want their art associated.

• Working within these permission settings, Echora suggests the best-matched references to the AI partner in response to a specific prompt, all licensed from the rightsholders, and without any scraping.

• When an output based on this prompt is generated, Echora calculates attribution for this output ensuring artists and rightsholders are fairly compensated for use of their copyrighted work.

• When a work involves splits, collaborators and co-owners vote on terms and prices, and all must agree on any changes.

Behind the platform:

• Founder Adam Miko is a creative and art director whose credits include music videos for Doechii, including the 2025 VMA winning “Anxiety,” and several videos by Tyler, the Creator.

• He previously worked at Pulse Music Group, where he was responsible for administering publishing splits.

What they said:

• Adam Miko: “Echora is part of a bigger vision that evolved in response to what I saw in the music business, and in publishing and rights management specifically. AI is offering us an opportunity to reimagine how the system might work, and to make granting permission and receiving remuneration for usage far easier. If artists own their influence, we’ll have a truly sustainable and equitable AI future that encourages innovation on all sides.”