Deezer Adds Cross-Platform Playlist Sharing

Paris headquartered streaming platform Deezer has launched a feature allowing users to share music with friends, regardless of the streaming service they use.

How it works:

• When a Deezer user wants to share a playlist, a link is created that can be opened on other streaming services.

• Via automatic song recognition technology, Deezer identifies equivalent tracks across platforms and redirects users to the right version of each song.

• Deezer claims playlists are the second most shared type of content on the platform after songs.

What they said:

• Alexis Czornomaz, VP Product & Product Design at Deezer: “Music is inherently social, but the arrival of streaming platforms has sometimes created walls between fans. With our universal sharing feature for playlists, we’re putting connection back at the heart of music and letting our users share their favorite songs with their friends. This spirit of openness is part of Deezer’s DNA and we want to encourage more connection between music fans.”