China’s Modern Sky Partners with Steel Wool to Expand US Presence

Modern Sky, the China-headquartered independent music and entertainment company, has partnered with Steel Wool Entertainment (SWE), the California-based company that focuses on connecting Asian and American music markets through artist management, live production and consulting services. SWE is led by industry veteran Kevin Morrow, former VP of Touring at Live Nation New York.

Why it matters:

• The strategic partnership is a key element in both Modern Sky’s and SWE’s global expansion strategies.

• It also confirms their commitment to building cross-cultural bridges between China and the US.

The details:

• The partnership will include a US launch of China’s Strawberry Festival, as well as developing and expanding the Strawberry brand in America.

• It also includes a strategic investment.

• Modern Sky will employ the services of SWE as it continues to support independent artists looking to expand globally.

• SWE, which has worked with GRAMMY-winning artists such as Anderson .Paak, will use its services to develop a shared vision of “future-forward artist management and global talent development with Modern Sky.”

What they said:

• Kevin Morrow, CEO of Steel Wool Entertainment: “It’s a great opportunity to partner with Modern Sky and founder Lihui, who developed a company and the Strawberry Festival that's synonymous with Chinese music. I look forward to helping the company grow and their future endeavors around the world.”

• Shen Lihui, founder and CEO of Modern Sky: “Partnering with Kevin and Steel Wool Entertainment opens new doors for cultural exchange. We wish to bring more world-class Western music into China and share the creativity of Chinese artists with the world.”