The new office will open in Chengdu, commonly known as “the capital of Chinese hip-hop”

The alliance seeks to provide global exposure for Indian and South Asian artists

The agreement will promote African artists within HYBE's global network

The fund is a joint venture between the rapper and mogul’s investment firm, MarcyPen Capital Partners, and Korea’s Hanwha Asset Management

The union seeks to build “creative bridges” between China and the US