AXS Secures Foothold in Singapore Following Acquisition of Ticketing Platform, SISTIC

AXS, the in-house ticketing platform for AEG, has purchased a controlling stake in SISTIC, the primary ticketing service in Singapore. The deal is part of a strategic partnership between the two companies.

The deal:

• Financial specifics of the deal were not shared publicly.

• AXS has stated this partnership will lead to more “diverse” offerings for live entertainment in Singapore and the rest of Southeast Asia.

• SISTIC will now have access to AXS’s network and technology.

The numbers:

• AXS is the ticketing proprietor for over 1,600 venues, sports teams, and events worldwide.

• SISTIC handles sales of over 6.5 million tickets per year to over 2,000 events spread throughout Singapore, Malaysia, Indonesia, the Philippines, and Hong Kong.

What they said:

• Blaine Legere, President, International at AXS: “Singapore and Southeast Asia represent some of the most dynamic growth markets in live entertainment. By combining SISTIC’s deep regional expertise with AXS’s global technology platform, we have a unique opportunity to redefine how fans discover, access, and experience live events.”

• Joe Ow, CEO of SISTIC.com Pte Ltd: “Joining AXS’s network opens new opportunities for us to grow and scale our impact to meet changing demands, while staying true to our commitment to deliver professional ticketing services and experiences to clients and ticket buyers. Our technology integration will be intentionally gradual, allowing us to ensure a seamless experience for clients while we combine AXS’s global platform with our deep market knowledge and industry expertise to deliver even greater value, insights, and access to live events.”