Warner Music Austria and ADA Central Europe Partner with Vienna’s Tonherd

Warner Music Austria and ADA Central Europe have entered into a strategic distribution and studio partnership with Vienna-based indie label, publisher, and creative hub, Tonherd.

The deal:

• Warner Music Austria and ADA Central Europe will provide global distribution and strategic support to amplify Tonherd’s roster domestically and internationally.

• In return, Warner Music Austria’s entire local artist roster will receive direct access to Tonherd’s state-of-the-art studio facilities.

• The partnership’s debut release comes from pop artist Michael Russ, with further releases due later in the year.

About Tonherd:

• The independent music company operates as a full-service, end-to-end music company offering everything from songwriting and production to release.

• Its team includes Constantin Kaiser, Florian Koch, and Valentin Bröderbauer.

What they said:

• Franz Pleterski, General Manager of Warner Music Austria: “With this partnership, we aim to support artists as partners from the very early stages of their development and demonstrate our commitment to local Austrian music, while simultaneously creating a new, forward-looking, and market-aligned model of cooperation between the indie and major label sectors. I am very much looking forward to this collaboration and to the talent that will be discovered through it in the coming years.”