Switzerland's music market, with revenues of CHF 223.7 million in 2022 (a 4% increase from 2021)¹, is experiencing steady growth, particularly in digital sales which make up 85% of total revenue². While traditional Alpine melodies remain a cultural staple, contemporary genres like pop/rock, world music, jazz, funk, and country are also popular, each listened to by over 60% of the population³. The live music scene is vibrant, though it faces competition for headline acts⁴.