Nici Ochmann
Warner Music Central Europe Taps Nici Ochmann as Head of Culture & Creator Marketing
Ochmann most recently served as Global Culture Marketing Cluster Lead at Adidas
Warner Music Central Europe has brought on Nici Ochmann as the new Head of Culture & Creator Marketing. Prior to this appointment, Ochmann worked at Adidas for 10 years, reaching the position of Global Culture Marketing Cluster Lead for Germany, Switzerland, and Austria (GSA).
The details:
Ochmann will be based in Berlin.
She will start effective immediately.
Her purview is leading streaming and social strategy throughout GSA.
This is a newly created role.
Background:
During her time at Adidas, Ochmann worked on music, sports, fashion, art, film/TV, streetwear, and subculture.
What they said:
Ochmann: “Niels, Seb, and the team show commitment to reimagining what a modern music company looks like, as music doesn’t exist in a vacuum. It sits at the center of lifestyle, fashion, sports, art, and culture. I look forward to building on that vision, empowering our artists to lead conversations across culture and communities, and creating meaningful connections with creators and influential cultural networks.”
Niels Walboomers, President of Warner Music Central Europe: “Nici brings an invaluable perspective from the lifestyle space, where its culture moves at lightning speed. Her ability to bridge brand narrative with creator dynamics makes her the perfect fit for our vision of the company and will play a vital role in ensuring our artists stay at the bleeding edge of fan connection.”
👋 Disclosures & Transparency Block
This article was written with information sourced from Music Business Worldwide.
We covered it because Warner is one of the three major labels.
