YouTube is Rolling Out New Tools to Monitor AI Likeness

The product is a result of a partnership YouTube and CAA announced last December

YouTube has released a new tool to detect AI-generated likenesses in videos on the platform. The eventual goal is for the program to detect unauthorized use of celebrity likenesses.

How it works:

For now, the tool can detect AI-generated likenesses of YouTube creators.
The next step is making the tool available to the YouTube Partner Program.
This new function builds off YouTube's existing Content ID system, which can scan YouTube videos for copyrighted material such as music and clips of films and television.
Videos flagged by the tool will be available for review in the Content Detection section of YouTube Studio.
The creator whose likeness was used in the flagged video will then be able to request removal.
In order to use the tool, creators within the rollout must provide a photo ID and film a short video of themselves.

Background:

YouTube has said to creators that it intends to “protect viewers by keeping the audience from being misled about what you endorse and what you don’t.”
Creative Artists Agency (CAA) partnered with YouTube to develop the function.

YouTube has released a new tool to detect AI-generated likenesses in videos on the platform. The eventual goal is for the program to detect unauthorized use of celebrity likenesses.

How it works:

For now, the tool can detect AI-generated likenesses of YouTube creators.
The next step is making the tool available to the YouTube Partner Program.
This new function builds off YouTube's existing Content ID system, which can scan YouTube videos for copyrighted material such as music and clips of films and television.
Videos flagged by the tool will be available for review in the Content Detection section of YouTube Studio.
The creator whose likeness was used in the flagged video will then be able to request removal.
In order to use the tool, creators within the rollout must provide a photo ID and film a short video of themselves.

Background:

YouTube has said to creators that it intends to “protect viewers by keeping the audience from being misled about what you endorse and what you don’t.”
Creative Artists Agency (CAA) partnered with YouTube to develop the function.

YouTube has released a new tool to detect AI-generated likenesses in videos on the platform. The eventual goal is for the program to detect unauthorized use of celebrity likenesses.

How it works:

For now, the tool can detect AI-generated likenesses of YouTube creators.
The next step is making the tool available to the YouTube Partner Program.
This new function builds off YouTube's existing Content ID system, which can scan YouTube videos for copyrighted material such as music and clips of films and television.
Videos flagged by the tool will be available for review in the Content Detection section of YouTube Studio.
The creator whose likeness was used in the flagged video will then be able to request removal.
In order to use the tool, creators within the rollout must provide a photo ID and film a short video of themselves.

Background:

YouTube has said to creators that it intends to “protect viewers by keeping the audience from being misled about what you endorse and what you don’t.”
Creative Artists Agency (CAA) partnered with YouTube to develop the function.

YouTube

Creative Artists Agency

AI Music Detection

Platform Responsibility For Creator Protection

AI and Copyright

Protecting Artists From AI

AI's Role in Music Creation and IP

AI Integration In Music Platforms

AI Celebrity Likeness Protection

AI Content Detection

Feature Rollout

Image Rights

AI Tools

Content Moderation

Deepfake Regulation

United States

👋 Disclosures & Transparency Block

This article was written with information sourced from Music Business Worldwide.
We covered it because it represents another development in the integration of AI into the music business.