YG Plus and HYBE Extend Domestic Distribution Deal
The deal has already been in place for eight years
South Korean media giant, HYBE, has renewed its distribution deal with fellow South Korean media company YG Plus. Over the last eight years, this partnership has seen the proliferation of major K-pop acts such as BTS, SEVENTEEN, LE SSERAFIM, ENHYPEN, TXT, and NewJeans.
The details:
The new contract will last three years, officially beginning April 1, 2026.
YG Plus will continue to oversee domestic distribution of digital music and albums for HYBE artists.
The YG Plus network includes over 600 domestic and global partner labels and has contracts with music platforms in over 190 countries.
HYBE does not have an in-house physical distributor.
Background:
In 2021, HYBE purchased a 17.9% stake in YG Plus.
This deal brought YG Entertainment artists such as BLACKPINK into HYBE’s superfan platform, Weverse.
Then, in September 2025, HYBE sold 7.67% of its stake in YG Plus and now owns 10.23%.
What they said:
YG Plus CEO Choi Seong-jun said, translated by Nate: “Our collaboration with HYBE is becoming a significant partnership in YG Plus’s music distribution business. We will combine the capabilities of both companies to continuously expand the competitiveness of K-pop content.”
Yoo Dong-ju, CEO of HYBE Music Group APAC, as quoted by Nate: “Our collaboration with YG Plus is generating meaningful results in terms of domestic music content distribution and marketing. We will continue to work closely to deliver the music of HYBE Music Group artists to domestic fans more effectively.”
👋 Disclosures & Transparency Block
This article was written with information sourced from Music Business Worldwide.
We covered it because HYBE is a global powerhouse in music.
