Virgin Music Group Signs Marketing and Distribution Deal With Indian Label Sur Music World
Virgin will focus its efforts on Sur Music World‘s Bhojpuri and regional Indian catalog
Universal Music Group (UMG) subsidiary Virgin Music Group has signed a global distribution and marketing deal with Sur Music World. Virgin will distribute Sur’s Bhojpuri and regional Indian music while also supporting audience engagement and digital marketing.
Background:
Sur Music World Pvt. Ltd officially launched in 2019.
The company started out in film, but expanded to music in 2023.
Earlier this year, Virgin signed prominent Indian artists Rajesh Ahir and Sunanda Sharma, the latter of whom has over 3 million Spotify monthly listeners.
The details:
The financial terms of the deal were not disclosed.
With this newfound support, Sur will expand into Hindi, Haryanvi, Punjabi, Marathi, and Magahi music.
What they said:
Nagesh Jadhav, Senior Content Manager, Music & Video for Virgin Music Group: “Sur Music World Pvt. Ltd. is home to some of the most iconic Bhojpuri superstar artists, including Pawan Singh, Shilpi Raj, Pramod Premi Yadav, Arvind Akela Kallu, Khushi Kakkar, and many others. This partnership brings together their diverse catalog of Indian content with our expertise in distribution and audience engagement. We’re excited to get started and look forward to expanding the global reach of Bhojpuri music together.”
Sur Music World: “At Sur Music World, we are proud and grateful to work with Virgin Music Group. Their highly professional team, quick support, and solution-oriented approach have made every step of our journey smoother. If there’s one partner that truly brings us closer to our goals, it’s Virgin Music Group."
👋 Disclosures & Transparency Block
This article was written with information sourced from Music Business Worldwide.
We covered it because it represents major labels' continuing expansion into AMEA.
