TikTok Drops New ‘Bulletin Board’ Broadcast Channels for Creators

TikTok has unveiled ‘bulletin board,’ an in-app channel that helps creators communicate and share content directly with their followers.

What it means:

• Bulletin board is a one-to-many broadcast channel which makes it quick and easy to share news, updates and content with followers.

• Artists and musicians on TikTok can use the bulletin board to share new music with fans or invite them to pre-save an upcoming release.

• Fans can then save the song or album to their favorite streaming service courtesy of TikTok’s Add to Music App discovery feature.

• It has been trialed in beta by a wide range of artists such as the Jonas Brothers as well as publishers such as People Magazine and the Paris Saint-Germain football team.

How it works:

• To create a bulletin board, creators go to their inbox and select ‘create a bulletin board.’

• They then select ‘Create.’

• To join a bulletin board, fans simply go to the creator’s profile page and click the bulletin board’s name.

• They will then receive notifications in their inbox whenever the creator posts.

What they said:

• A TikTok statement: “We're excited to see how this tool empowers creators to engage, create, and grow their communities even further.”