Australian ticketing company and live entertainment platform Ticketek Entertainment Group (TEG) has partnered with Google Cloud on a suite of AI-driven features designed to enhance the fan experience.
AI assistant:
TEG and Google Cloud have created Stella, Ticketek’s AI-powered fan assistant.
It is designed to simplify event discovery and ticket purchasing through conversational AI and enhanced search technology.
Stella learns from fan interactions, helping them find events faster and discover new experiences tailored to their interests.
Stella understands natural language, from artist names and venues to moods and genres, delivering results and recommendations in real time.
Future developments:
TEG is also working with Google Cloud on a suite of AI tools designed to enhance every stage of the event lifecycle.
Key areas include:
Hyper-personalized fan journeys, including tailored recommendations and predictive insights that help fans discover events.
Operational intelligence that enables smarter crowd management, accessibility tools, and multi-lingual support for more inclusive, frictionless experiences.
Real time analytics and performance dashboards that empower promoters, venues and partners to make faster, smarter decisions.
What they said:
Cameron Hoy, Chief Operating Officer and Head of Global Ticketing, TEG: “By combining TEG’s event ecosystem with Google Cloud’s AI innovation, we’re unlocking a future where every fan experience, from discovery to event day, is more intelligent, more personal, and more seamless.”
Paul Migliorini, Vice President, Google Cloud Australia & New Zealand: “With Google Cloud, TEG is reimagining the fan experience, and Stella is a prime example of this. By making it simpler for fans to find the entertainment they want, TEG is taking the guesswork out of search and discovery to deliver a more seamless, tailored and connected experience.”
