Ticketek & Google Cloud Partner to Reimagine 'the Fan Experience'

Australian ticketing company and live entertainment platform Ticketek Entertainment Group (TEG) has partnered with Google Cloud on a suite of AI-driven features designed to enhance the fan experience.

AI assistant:

• TEG and Google Cloud have created Stella, Ticketek’s AI-powered fan assistant.

• It is designed to simplify event discovery and ticket purchasing through conversational AI and enhanced search technology.

• Stella learns from fan interactions, helping them find events faster and discover new experiences tailored to their interests.

• Stella understands natural language, from artist names and venues to moods and genres, delivering results and recommendations in real time.

Future developments:

• TEG is also working with Google Cloud on a suite of AI tools designed to enhance every stage of the event lifecycle.

• Key areas include:

• Hyper-personalized fan journeys, including tailored recommendations and predictive insights that help fans discover events.

• Operational intelligence that enables smarter crowd management, accessibility tools, and multi-lingual support for more inclusive, frictionless experiences.

• Real time analytics and performance dashboards that empower promoters, venues and partners to make faster, smarter decisions.

What they said:

• Cameron Hoy, Chief Operating Officer and Head of Global Ticketing, TEG: “By combining TEG’s event ecosystem with Google Cloud’s AI innovation, we’re unlocking a future where every fan experience, from discovery to event day, is more intelligent, more personal, and more seamless.”

• Paul Migliorini, Vice President, Google Cloud Australia & New Zealand: “With Google Cloud, TEG is reimagining the fan experience, and Stella is a prime example of this. By making it simpler for fans to find the entertainment they want, TEG is taking the guesswork out of search and discovery to deliver a more seamless, tailored and connected experience.”