Three Six Zero Launches Sports Management Division

International management and entertainment company Three Six Zero, home to acts such as Muse, Calvin Harris and Kid Cudi, has launched sports management division Three Six Zero Sports in partnership with Florian Schroeder.

Backstory:

• Schroeder previously founded athlete representation company PRJCT:A.

• Prior he spent nearly a decade in brand and sports marketing at Nike, before leading Athlete and Sports Partnerships for Meta across EMEA.

Elite talent:

• Schroeder brings a roster of elite athletes to Three Six Zero Sports, including footballers Reece James, Sam Kerr and Pierre-Emerick Aubameyang.

What they said:

• Mark Gillespie, Founder & CEO, Three Six Zero: “Every week, the connection between sport and traditional entertainment becomes more evident. As partners at Three Six Zero, we’re proud to welcome Flo into the family and extend our representation into sport, a natural evolution for the company. We’re thrilled for Flo and his athletes to join our ecosystem, and together we look forward to setting new standards in how sport and entertainment intersect.”

• Florian Schroeder: “I’m thrilled to join forces with Mark and the wider team at Three Six Zero to build a home for the next generation of athletes and blur the lines between sports, music and entertainment.”