Spotify Plans US Price Hike in 2026

Spotify is planning to raise subscription prices in the US in Q1 2026, as per The Financial Times.

Rising prices:

• As per Digital Music News, the streaming giant raised the cost of its premium individual plan in over 150 markets in 2025.

• They include South Asia, the Middle East, Africa, Europe, and Latin America.

• A premium subscription in the US currently costs $11.99 per month, up from $9.99 when Spotify launched in the US 14 years ago.

• Spotify is yet to comment on the potential price rise.

Pressure:

• The Financial Times reports Spotify and Apple are being pressured by the major labels to raise subscription fees.

• It states the labels are unhappy that the cost of music services isn’t matching the rise in inflation, and that subscriptions are priced lower than Netflix.

Sustained profitability:

• Also at stake is Spotify’s need to demonstrate sustained profitability, as per Music Business Worldwide.

• It achieved its first full year of operating profit in 2024 ($1.495bn).

• JP Morgan has estimated that a $1 per month rise in the US could generate $500m more in annual revenues.