Spotify Plans US Price Hike in 2026
It will be the first since June 2024
Spotify is planning to raise subscription prices in the US in Q1 2026, as per The Financial Times.
Rising prices:
As per Digital Music News, the streaming giant raised the cost of its premium individual plan in over 150 markets in 2025.
They include South Asia, the Middle East, Africa, Europe, and Latin America.
A premium subscription in the US currently costs $11.99 per month, up from $9.99 when Spotify launched in the US 14 years ago.
Spotify is yet to comment on the potential price rise.
Pressure:
The Financial Times reports Spotify and Apple are being pressured by the major labels to raise subscription fees.
It states the labels are unhappy that the cost of music services isn’t matching the rise in inflation, and that subscriptions are priced lower than Netflix.
Sustained profitability:
Also at stake is Spotify’s need to demonstrate sustained profitability, as per Music Business Worldwide.
It achieved its first full year of operating profit in 2024 ($1.495bn).
JP Morgan has estimated that a $1 per month rise in the US could generate $500m more in annual revenues.
Spotify is planning to raise subscription prices in the US in Q1 2026, as per The Financial Times.
Rising prices:
As per Digital Music News, the streaming giant raised the cost of its premium individual plan in over 150 markets in 2025.
They include South Asia, the Middle East, Africa, Europe, and Latin America.
A premium subscription in the US currently costs $11.99 per month, up from $9.99 when Spotify launched in the US 14 years ago.
Spotify is yet to comment on the potential price rise.
Pressure:
The Financial Times reports Spotify and Apple are being pressured by the major labels to raise subscription fees.
It states the labels are unhappy that the cost of music services isn’t matching the rise in inflation, and that subscriptions are priced lower than Netflix.
Sustained profitability:
Also at stake is Spotify’s need to demonstrate sustained profitability, as per Music Business Worldwide.
It achieved its first full year of operating profit in 2024 ($1.495bn).
JP Morgan has estimated that a $1 per month rise in the US could generate $500m more in annual revenues.
Spotify is planning to raise subscription prices in the US in Q1 2026, as per The Financial Times.
Rising prices:
As per Digital Music News, the streaming giant raised the cost of its premium individual plan in over 150 markets in 2025.
They include South Asia, the Middle East, Africa, Europe, and Latin America.
A premium subscription in the US currently costs $11.99 per month, up from $9.99 when Spotify launched in the US 14 years ago.
Spotify is yet to comment on the potential price rise.
Pressure:
The Financial Times reports Spotify and Apple are being pressured by the major labels to raise subscription fees.
It states the labels are unhappy that the cost of music services isn’t matching the rise in inflation, and that subscriptions are priced lower than Netflix.
Sustained profitability:
Also at stake is Spotify’s need to demonstrate sustained profitability, as per Music Business Worldwide.
It achieved its first full year of operating profit in 2024 ($1.495bn).
JP Morgan has estimated that a $1 per month rise in the US could generate $500m more in annual revenues.
Spotify
The Financial Times
Apple
J.P. Morgan
Streaming Price Hikes
Major Labels Vs. Streaming Platforms
Profitability Lagging Revenue Growth
Premium Subscription Tier Growth
Label Pressure On Subscription Costs
Subscription Pricing
Financial Results
Record Labels
Major Labels
Average Revenue Per User
United States
👋 Disclosures & Transparency Block
This story was written with information from Digital Music News, The Financial Times, and Music Business Worldwide.
We covered it because it’s news of a proposed rise in Spotify fees in the US.
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