Qobuz Surpasses 1 Million Active Monthly Users
The streamer marketed towards audiophiles is seeing a surge in subscribers who are leaving Spotify
Qobuz, the music streaming service based in France, has recently passed 1.2 million active monthly users following a distinction as one of Similarweb’s fastest-growing online companies in 2025. Paid subscribers have seen a marked increase as well.
Why it matters:
These numbers represent significant democratization in music streaming.
Where Spotify was the undisputed leader, with Apple Music a distant second, Qobuz’s growth demonstrates that the playing field is leveling out.
Apps such as Soundiiz are making playlist transfer between apps much easier, opening the door for users to switch.
The details:
Qobuz Managing Director of North America and Northern Europe, Dan Mackta, suggested to Digital Music News that users who are disillusioned with Spotify over price hikes and low royalty rates are shifting to Qobuz.
Celebrities such as Chelsea Handler and Christina Hendricks (who recently gained attention as a DJ) have publicly switched to Qobuz.
Qobuz revealed its royalty payouts, with an independent auditor confirming rightsholders receive five times more than the market average.
Qobuz recently integrated its services into retail platforms such as Rough Trade to increase reach and awareness.
In the wake of AI, Qobuz affirmed its commitment to human playlist curation and highlighting human artists for editorial placements.
👋 Disclosures & Transparency Block
This article was written with information sourced from Digital Music News.
We covered it because this trend represents a major shift in the streaming market.
