Management Company Vitalize Projects Launches Vitalize Records

Full-service entertainment management company Vitalize Projects has launched independent label Vitalize Records, with distribution via Vydia.

“Creative authenticity”:

• Vitalize Records will provide A&R, creative direction and marketing strategy.

• Its debut signing is country-pop artist Coleman Rowe.

• It has entered a distribution deal with indie-folk singer and ‘Hype House’ alum Mia Hayward, who is building on her success as a digital creator and influencer to expand into music.

• Hayward’s debut single, “Satisfaction,” is out Friday May 29.

• The company says Vitalize Records “carries forward the mission of Vitalize Projects, championing bold artistic expression and an uncompromising dedication to creative authenticity.”

Backstory:

• Vitalize Projects was founded by Stephanie (Steff) Agathis, a 23-year-old music manager and digital strategist.

• Agathis represents Disney alum and actor-musician Asher Angel (the Shazam! films); melodic EDM artist ZEVY; Vanderpump Rules actress Natalie Maguire; and GRAMMY-winning mix engineer Juan Razuri (Doechii, Isaiah Rashad, Alemeda, Ray Vaughn).

What they said:

• Steff Agathis, CEO of Vitalize Projects and Vitalize Records: “I’m incredibly excited for the launch of Vitalize Records. We’re continuing to build on everything we’ve established on the management side, and I’m passionate about developing new acts, creating new music, and building artists through true partnership and collaboration – always putting the artist first, above all else. This is about true artist development, and creating an environment where artists can genuinely grow, evolve, and realize their full creative potential.”