Warner Music Launches Atlantic Records Finland

Warner Music Finland has launched Atlantic Records Finland, with the frontline label focusing on pop and rap.

The team:

• The label will be led by Fredi Lundén, who will serve as Director.

• He has been with Warner Music Finland for several years and, according to Music Business Worldwide, is credited with signing most of Atlantic Records Finland’s initial roster.

• He is also part of WM Finland’s in-house publishing company, HMC Publishing.

• Former Universal Music Finland exec Kristiina Wheeler joins as Senior A&R.

• She was named A&R Person of the Year at Finland’s Music x Media Industry Awards in 2024, and at Universal worked with artists such as Mirella and Minttu.

The roster:

• Atlantic Records Finland launches with six acts transitioning from Warner Music Finland: Averagekidluke, Isac Elliot, Juuna Chill, Kerza, SANNI, and william.

Wider rollout:

• As Music Business Worldwide points out, this launch is the latest in a series of Atlantic Records operations Warner Music Group has rolled out in individual markets.

• In October 2025 it launched Atlantic Records Italy; in 2021 Atlantic Records Germany and Atlantic Records Benelux.

What they said:

• Fredi Lundén: “Finland is ready for a new kind of label. Atlantic Records Finland is built for artists who want to define the next decade. We’re creatively ambitious, culturally sharp and globally minded. Our goal is to create a premium environment where Nordic talent can grow at home and connect to the world.”